As a leader in the children's clothing space, Carter's sought to update their most evergreen brand, Little Baby Basics. This was no small task, seeking a site relaunch, updated branding across packaging and print materials and incorporating a new gifting component into their customer experience. I was able to work with the brand team across channels to ensure the launch was a success and the capstone event, a PR brunch in New York City, went off without a hitch.