Already a pioneer in the remote workspace, Upwork was uniquely positioned during the pandemic in a way most companies were not; they were needed more than ever. Strategically partnering with New York agency Porto Rocha, they seized the opportunity to craft a new brand identity that would fortify them as a leader in the work marketplace.
I was brought on as part of a small but stealthy team of designers to ingest, implement and safeguard the robust identity system that Porto Rocha had crafted. From social media templates to company presentations to sell sheets, micro-sites and anything in-between, we slowly and steadily brought the rebrand to life across thousands of Upwork's future and existing assets, successfully launching them into their campaign for the future of remote work partnerships. Up we go.
Full project coming soon!