Pacific Place; more than just a mall, they sit at the nexus of Seattle and everything. Having undergone a massive renovation, Pacific Place turned to House of Current to craft a new campaign with two main goals: cement Pacific Place in the consumer's mind as a lifestyle destination rather than a mall, and connect to Seattle's millennial target audience. In answer to this brief we came up with a campaign entitled: The Pacific Place you’ve never met, Using highly stylized photography that oozes with the dreamy blues and greens of the Pacific Northwest, we proposed to shoot native Seattle-ites and pair them with cute and rambling narratives that serve as an eye-opening introduction to their new favorite destination that's been there all along.