Given the task of creating boutique balloon packaging aimed at artists, I sought to find a connection between the two. Balloons are uplifting, light and airy. Artists are dreamers and influencers. Watercolors, through their fluid and blendable qualities evoke both a light and airy sense of beauty, and a complex, layered experience; much like human emotion. I created a series of watercolor patterns that portray the emotion associated with each artisan balloon, as well as a symbol set to solidify the emotion and evoke a modern sense of destiny.