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Sullivan's Peculiares

Brewery Branding - Concept Work

A troop of unlikely circus performers trapped in a broken down train find themselves enveloped by a midnight mist which transports them back in time. All that existed in the southern Louisiana ghost town was an abandoned brewery. Utilizing the fantastic elements of early vaudeville performances, Sullivan’s Peculiares was born. I created a line up characters and visuals to instantly connect the brand with whimsical consumers. 

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